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July 25,2025

Design Thinking for Doctors: Blending UX and Healthcare Delivery

Healthcare systems across the globe are under pressure to deliver better outcomes, improved patient satisfaction, and cost-effective care. For physicians, these challenges go beyond medical expertise; they often involve complex processes, inefficiencies, and communication barriers. Design thinking, a human-centered innovation process, provides a robust framework to solve these challenges by…
July 11,2025

The Rise of Experiential Sponsorships: Engagement Beats Placement

Brand visibility alone no longer guarantees success. Companies are realizing that conference sponsorship strategies must evolve from static logo placements to immersive, interactive experiences. This shift gives rise to experiential sponsorships, where brands forge emotional connections through memorable engagements. Today’s audiences expect more than a banner; they expect value. Event…